Haruharu WONDER

Haruharu means “everyday” in Korean. It is a clean beauty brand with a concrete identity & principle.

Haruharu WONDER is a lifestyle skincare brand dedicated to addressing the skincare needs of “our daily life” (Haruharu). The brand offers gentler and healthier solutions, thoughtfully crafted with over 95% essential and natural ingredients, delivering a caring touch to your everyday routine.

Black Rice Hyaluronic Botanical 2GF Wonderful Ampoule

Black Bamboo Nourishing Calming Hand & Nail Cream

Black Rice Moisture Airyfit Sunscreen - PF50+/PA++++

Black Rice Pure Mineral Relief Daily Sunscreen SPF50+/PA++++

Black Rice Toners

Black Rice Bakuchiol Eye Cream

Black Rice Serum

Black Rice Cleansers

Black Rice Facial Oil

Honey Green Brilliant Cream

Maqui Berry Anti-Oxidant Cream

About Haruharu WONDER

The brand’s solutions are crafted from meticulously chosen, EWG-verified ingredients, with at least 95% being naturally derived. Each product is enhanced with patented Ultra Deep Technology, ensuring that active ingredients are effectively delivered to the skin.

Haruharu WONDER offers two primary lines: the Black Rice Line and the Original Line. The Black Rice Line features packaging that reflects the graceful contours of its key ingredient, black rice grain, while the Original Line’s containers are thoughtfully designed to resemble takeout coffee cups, aiming to energize customers as they start their day. All Haruharu WONDER products are proudly 100% made in Korea.